Google Ads Management New York

Today, I work independently. I manage Google Ads myself strategy, setup, tracking, optimization, all of it. No agency layers, no hand-offs, no “someone on my team will look at it.” If something works or doesn’t work, that’s on me.

I’ve run advertising in competitive markets like New York, where clicks aren’t cheap and mistakes get expensive fast. That environment doesn’t reward guesswork or bloated digital marketing strategies. It rewards focus, restraint, and knowing exactly why a campaign exists in the first place.

Whether it’s a local service business, a solo operator, or a company that lives and dies by inbound leads, the goal stays the same: Google Ads that generate real demand, not pretty reports.

Going down this path led to a few practical outcomes:

• Testing and validating dozens of lead-generation niches over time

• Helping service businesses grow without wasting ad spend

• Building and improving landing pages based on what actually converts

• Running advertising that holds up in competitive markets like New York

If you need leads for your local service business and want Google Ads management without the agency theater, we can talk.

No hype. No promises of miracles. Just honest digital marketing and clean execution.

Why Google Ads Isn’t “Broken” – It’s Just Working Against You

If Google Ads feels more expensive, less predictable, and harder to control than it used to be, you’re not crazy.

Over the last few years, Google quietly changed how the platform behaves. More automation. Broader keyword interpretation. Less transparency. All of it built to work at scale. Great for enterprise advertisers and national brands. Not so great for local or mid-sized businesses trying to stay profitable in competitive markets like New York.

What I see most often inside Google Ads accounts follows the same pattern:
costs go up, traffic quality goes down, and leads look fine in reports but don’t turn into real customers. Ads start triggering for searches that are technically related, but practically useless. Spend increases, performance stalls, and business owners lose track of where the money is actually going.

That doesn’t mean Google Ads stopped working.
It means the platform now punishes loose setups and rewards precision.

The old approach, launch campaigns, trust automation, and hope things improve, doesn’t work anymore, especially in competitive cities like New York. Profitable Google Ads today require structure, clean data, tighter filtering, and very intentional use of automation.

What Actually Works in Today’s Google Ads Environment

I’ve spent years adapting to these changes, testing what still produces results, and rebuilding Google Ads campaigns for businesses in New York and other high-competition markets. The focus is always the same:

• Eliminate low-intent traffic

• Tighten keyword and search term control

• Improve lead quality without killing volume

• Use automation only where it earns its place

The goal isn’t to fight Google.
It’s to make Google Ads work for your business again — not just work for Google.

Who I Work With (and Who I Don’t)

I primarily work with lead generation businesses and a small number of eCommerce brands, many of them based in or targeting New York. These are businesses operating in environments where every advertising dollar matters.

I also intentionally limit how many Google Ads accounts I manage at once. If paid advertising isn’t the right move for your business, or if expectations don’t align, I’ll tell you upfront.

Before starting anything, we’ll schedule a complimentary Zoom call to review your New York market, budget, and goals, and decide whether moving forward actually makes sense.

Rebuilding Google Ads for Real Results

More leads or more sales without wasting more money.

Most Google Ads accounts don’t need bigger budgets.
They need tighter control.

I rebuild campaigns to get better results from the budget you’re already spending by cutting waste, sharpening intent, and restructuring accounts around how Google Ads actually works today. Whether the goal is more qualified leads or increased online sales, the approach is practical, data-driven, and focused on ROI.

Why Performance Dropped for So Many Businesses

More automation. Broader targeting. Less control.

As Google pushed heavier automation and looser match behavior, many New York businesses saw performance slide. Large advertisers can absorb that. Small and mid-sized businesses usually can’t.

I’ve spent years testing these systems, undoing what doesn’t work, and rebuilding Google Ads campaigns to perform in today’s environment. The objective is simple: reduce wasted spend, sharpen intent, and regain control, even on a more automated Google Ads platform.

Filtering Out Bad Traffic with Smarter Keyword Control

As Google loosened control over keyword matching, a lot of Google Ads accounts quietly started bleeding budget. Ads began triggering for searches that sound relevant, but have little to no buying intent behind them.

Instead of reacting after the money is already gone, I build keyword and negative keyword systems designed to protect spend early, while still allowing campaigns to scale in competitive New York markets. Most accounts fail here for one of two reasons: they either block too aggressively and kill volume, or they stay too loose and let waste pile up. The balance matters, and it has to be managed constantly.

Finding Problems Google Doesn’t Show You

Google Ads only tells part of the story. Relying on it alone is one of the main reasons performance drops for many New York businesses.

For companies that depend on phone calls, I track calls at a granular level so we know exactly which New York campaigns and keywords generate real conversations, and which ones produce spam, wrong numbers, or low-quality inquiries. Listening to call recordings removes guesswork and keeps budgets focused on opportunities that actually matter.

For form submissions and on-site actions, I use advanced tracking setups that measure meaningful behavior, not surface-level events. This gives Google cleaner signals and prevents optimization toward low-quality actions that look good in reports but don’t turn into revenue.

When possible, I also connect post-lead systems so we can see what happens after someone contacts your business. That’s how Google Ads campaigns get optimized around outcomes, not assumptions.

To stay competitive in the New York market, I keep an eye on competitor behavior, bid shifts, messaging changes, and keyword focus. And to improve performance without increasing ad spend, I analyze how real users interact with your site: where they hesitate, where they get confused, and where conversions fall apart.

All of these layers together expose wasted spend, missed opportunities, and blind spots you’ll never see inside Google Ads alone.

Built for conversions, not aesthetics

Every Google Ads campaign I run follows a clear, repeatable framework, whether it’s Search, Performance Max, Display, YouTube, or Shopping.

Ads are written to drive action, not to sound clever or win design awards.

Structure, targeting, and messaging are intentional and aligned with how people actually buy in competitive markets like New York. Looks don’t pay the bills. Conversions do.

Conversion Tracking Comes First

Before launching or scaling anything, I audit the entire tracking setup. That includes Google Ads, GA4, Google Tag Manager, call tracking, and reporting dashboards.

Without clean conversion data, automated bidding doesn’t work.
For advertisers, fixing tracking isn’t optional. It’s the foundation everything else sits on.

Reporting That Focuses on Business Outcomes

Reporting stays simple and business-focused: cost per lead, lead quality, return on ad spend, and overall profitability.

You’ll always know where your ad budget is going and what it’s producing.

No padded dashboards.
No fluff.

When Google Ads Stops Delivering

If your Google Ads account used to perform better than it does now, the platform itself usually isn’t the problem.

Most of the time it’s outdated structure, bad data, or automation running without guardrails.

Google Ads should generate real business, not just traffic. When it stops doing that, it’s a sign the account needs a different approach not more spend.

Adapting to the New Google Ads Reality

The platform has changed, and strategy has to change with it.

I’ve built systems designed for today’s Google Ads environment that reduce waste, tighten intent, and restore control for New York businesses.

The goal is simple: make paid search pull its weight again.

Common questions

What types of campaigns do you usually run?

I start with Search campaigns because that’s where real intent lives. These are people actively searching for services in New York, not just browsing. Once conversions are consistent and data is clean, other campaign types may be layered in but only if they make sense.

Do you personally manage the Google Ads account?

Yes. I personally handle strategy, setup, tracking, optimization, and reporting. Nothing is outsourced and nothing is put on autopilot. When you work with me, you’re working directly with the person managing your New York Google Ads account.

What do you consider a conversion?

A conversion is an action with real business value: a qualified form submission, a real phone call, or a booked appointment or sale. Clicks alone don’t matter.

How do you track calls and lead quality?

For call-heavy New York businesses, I track call sources, duration, and quality so we can separate real inquiries from wasted spend. Conversion tracking reflects meaningful actions, not half-signals.

Do you track what happens after a lead comes in?

When possible, yes. Connecting post-lead systems allows New York campaigns to be optimized for leads that actually turn into customers, not just volume.

How long does it take to see results?

Google Ads isn’t instant. Most meaningful improvements happen over the first few months as data is collected, filtered, and refined. The goal is sustainable performance in the New York market, not short-term spikes.

Do you work with all types of businesses?

No. I work with a limited number of clients so I can stay hands-on. If paid ads aren’t the right channel or expectations don’t align, I’ll say it upfront.

How do you report results?

Reporting is simple and outcome-focused. You’ll see what’s working, what’s not, and why changes are being made.

What’s the first step?

We start with a complimentary Zoom call to see if there’s a good fit for your New York business strategically and financially.