GOOGLE ADS SPECIALIST

Hire Google Ads Specialist

Are you feeling lost with Google Ads because you haven’t had the time to really learn it?

I can help you get more calls, more jobs, and allow you to focus on your work, NOT on Google Ads…

As a Google Ads Specialist, my job is simple:

• Prevent wastage of the ad budget on irrelevant traffic
• Get YOUR offer in front of the right people
• Turn them into customers

Simple. But not easy. And yeah, it’s time-consuming.

If you’re not into dealing with all this, you’re in the right place.

4 Eighty Solar secured 900+ leads at $80 CPL, totaling an estimated $675,000 revenue from solar installations in a year

Discover Sosua Homes generated 750+ real estate (buyer) leads at $12 per lead, resulting in a 20x ROI with $215k revenue in 5 months

My Philosophy on Google Ads

Most campaigns fail because they’re built backwards.
People start with settings, not strategy.
They copy competitors, trust the algorithm, and hope the numbers will magically turn into leads.

That’s not marketing. That’s gambling.

The truth is simpler… and harder to accept.
Campaigns don’t convert.
Offers do. Messaging does. The process behind it does.

You can have the perfect campaign and still fail if your offer doesn’t make sense.

That’s why I don’t start inside the Ads platform — I start inside your business.

Who are your customers?
What are they actually looking for?
Why should they choose you instead of the next guy?

Until those answers are clear, no amount of settings, bids, or campaign types will fix the problem.

Sure, the technical part matters.
Let your budget burn on irrelevant traffic, send visitors to a landing page that isn’t built to convert, or mess up your conversion tracking — and you’ll pay for clicks while your competitors pay for customers.

But even when the machine is built right, the outcome still depends on the old rules that never change:
the right message, the right offer, the right audience, at the right time.

That’s the difference between a campaign that spends money and one that makes it back.

How I Run Google Ads

1) Audit: find the leaks

I review the whole account — campaigns, ad groups, keywords, ads, audiences, and tracking — and line it up with your business goals (which products/services matter most, and does the structure give them the budget to match?). I also keep brand and non-brand separate so results aren’t blurred.

Then I follow the spend: cut waste from Search Partners and Display placements showing inside Search, check devices and hours that eat budget with nothing to show, and read search terms for intent, not just relevance. Mid-audit we confirm the “conversions” are real — a page view or “2+ min on site” isn’t a lead; a form submit or a phone call that lasts ~30–60 seconds is. If tracking’s off, we fix it (GTM + CallRail) so the numbers match reality.

From there, I add the quick wins: tighten negatives (often saves 10–20%), switch Location to People in or regularly in your area, and lean into converting hours/devices. I fully build assets (sitelinks, callouts, images) and make sure each ad hits a matching landing page with a clear offer and one primary CTA.

2) Regain Control (turn off Google’s autopilot)

After the audit, the goal is simple — get your account back under control. I turn off auto-applied recommendations, ignore the “optimization score,” and stop the noise from Google reps whose advice usually grows spend, not profit.

Some accounts run fine; others have hidden automation quietly changing bids or adding keywords that don’t belong. It all adds up to blurred data and higher costs.

This stage is about cleaning that up and making sure every setting supports your goals, not Google’s. Once control is back and the numbers start telling the truth again, we can finally move into the buildout phase with a clear direction.

3) Campaign Structure: simple by design

Every account I build starts intentionally light — strategic, not bloated.
Structure depends on budget, search volume, intent, and market size. A business spending $5K/month shouldn’t look like one spending $100K/month… the number of campaigns, ad groups, and experiments scales with the spend, not with pride or complexity for its own sake.

I rebuild into a small number of focused campaigns with clear intent. Ad groups are tight, keywords are high-intent, and ad copy matches what people are trying to do. Proven performers stay separate from experiments so testing never contaminates what’s already working. The result is a clean account you can understand in minutes — and one I can optimize quickly without guesswork.

This simple but powerful campaign-structure method is something I learned from Jason and Chris on the Paid Search Podcast, and it’s had a huge impact on the success and consistency of my campaigns ever since.

Most advertisers over-engineer from day one (I used to be one of them), then spend weeks patching what they broke. I do the opposite: launch lean, learn fast, and expand only where results justify it.

The goal isn’t a massive structure — it’s a framework that’s clear, adaptable, and easy to scale once the data starts rolling in.

Campaigns are grouped by intent and control, not arbitrary labels. Each ad group has one theme — one offer, one purpose. Branded queries live apart from generic ones. “Book now” or “call” searches don’t compete with informational ones like “cost” or “reviews.”

Once live, the campaign grows methodically:

• Double down on what earns attention. If a pattern deserves its own message or page, it gets one.

• Stay compact until it pays off. Two precise ad groups can outperform twenty unfocused ones.

• Feed winners, starve waste. Budgets follow performance, not wishful thinking.

• Keep it simple. No keyword labyrinths or unnecessary complexity that drives up CPCs.

I treat campaigns like solid architecture: you pour a strong foundation, then build upward — not sideways.
When Google’s learning phase kicks in, a clean, intentional structure scales gracefully instead of collapsing under clutter.

4) Optimization: weekly, goal-driven work (with structured experiments)

When I optimize an account, I focus on three levers that drive real change: ads, keywords, and landing pages.

1. The right ad type for the job.
Many service businesses run Performance Max or Smart campaigns that hand all control to Google. That works for e-commerce, not for lead generation.
I switch to focused Search or Call campaigns, where we control which searches trigger your ads and how your budget is spent. This alone improves lead quality almost immediately.

2. Keywords that actually bring customers.
In the first few weeks, I go through every search term that triggered your ads.
The winners stay. The junk gets blocked — and not just the term, but the theme behind it (like “cheap” or “DIY”) so it never returns.
This filters out wasted spend and pushes your budget toward high-intent traffic.

3. Landing pages that close the deal.
Sending paid traffic to a regular website kills conversions. People don’t want to browse — they want a phone number or a quick form.
I use clean, focused landing pages built for one thing: action. The message, visuals, and layout reinforce the offer you’re promoting.
When keywords, ads, landing pages, and offer positioning all line up, Quality Score rises, cost per click drops, and lead volume climbs.

How optimization actually happens:

• Weekly tune-ups: review results, add negatives, refresh ads, pause weak keywords, and reallocate budget to what’s working.

• A/B testing: test ad angles, headlines, and layouts to see what resonates best with your market.

• Offer testing: small shifts in positioning (headline, guarantee, urgency, tone) can double conversion rate… I test these continually.

Once enough data builds up, I usually switch to automated bidding (Target CPA or Maximize Conversions) so Google scales based on real performance.

5) Reporting

I’m not here to impress you with shiny, inflated dashboards.
I track results the old-school way — with tools that actually matter: Google Data Studio, GTM, and CallRail.

No fancy agency dashboards that make numbers look better than they are.
No fluff conversions. No smoke and mirrors.

You’ll have a live Google Data Studio dashboard showing what counts — spend, conversions, cost per lead, and calls.
Each week, I record a short Loom video where I walk you through performance, explain the changes I made, and share the thinking behind every optimization.
You’ll always know what’s working, what’s not, and what I’m doing about it.

This Isn’t for Everyone

I don’t guarantee magical or instant results, because the ones who do are lying.
If you expect overnight success or think PPC will save your business, we’re not a fit.

If your margins don’t make sense for how costly Google Ads can be, I’ll tell you straight. I’m not going to pretend a few “ad tweaks” will fix it.

If your budget is small but your goals are huge, I’ll say it upfront. When clicks cost $15, you won’t get $10 leads… no “AI magic” will change that.

If you want fairy dust, there are agencies that specialize in it. They’ll promise instant results, perfect timelines, and dashboards that glow. I won’t. I don’t overpromise, and I don’t sugarcoat.

The truth is, not everyone actually wants the truth. Some want reassurance more than results. But the ones who get it — the ones who stay — build something real. They understand Google Ads isn’t about hype or hacks. It’s about direction, discipline, and clear numbers.

If you want that, we’ll get along just fine.
If you want hype, shortcuts, or a pat on the back for bad ideas… there are plenty of people who’ll gladly take your money for that.

Google Ads Specialist Since 2011

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