Google Ads Manager Seattle

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If Google Ads feels confusing or overwhelming because you’ve never had the time to really learn it, you’re not alone.

I help service businesses get more calls, book more jobs, and stop stressing about their advertising so you can focus on running your business, not managing ad platforms.

As a Google Ads manager, my role is straightforward:

• Manage and optimize your advertising so money isn’t wasted on junk traffic
• Put your offer in front of people who are actively looking for your service
• Turn clicks into real leads and paying customers

The idea is simple. The execution takes experience, constant monitoring, and ongoing optimization.

If you don’t want to spend hours dealing with Google Ads, ad settings, and performance issues, you’re in the right place.

My Approach to Google Ads Management in Seattle

Most advertising campaigns fail because they’re built backwards.

People jump straight into settings instead of thinking about strategy.
They copy competitors, let Google’s automation run wild, and hope the numbers magically turn into leads.

That’s not advertising management.
That’s rolling the dice.

The reality is simpler and harder to accept:

Campaigns don’t convert.
Offers convert.
Messaging converts.
The system behind it all converts.

You can have a perfectly built campaign and still lose money if the offer doesn’t make sense or the message doesn’t land.

That’s why my Google Ads management process doesn’t start inside the ad platform. It starts inside your business.

Who are your customers in Seattle?
What problem are they actively trying to solve right now?
Why should they choose you instead of the next option on the page?

Until those questions are answered, no amount of bidding tweaks or campaign types will fix the issue.

Yes, the technical side of advertising matters.
Burn budget on irrelevant searches, send paid traffic to a page that doesn’t convert, or track the wrong “conversions,” and you’ll pay for clicks while competitors pay for customers.

But even when the machine is built correctly, results still depend on fundamentals that never change:
the right message, the right offer, the right audience, at the right moment.

That’s the difference between ads that spend money and ads that make it back.

How I Handle Google Ads Advertising Management

1) Audit: Find where money is leaking

I start by reviewing the entire account: campaigns, keywords, ads, audiences, locations, devices, schedules, and tracking. Everything is aligned with your actual business priorities, not vanity metrics.

Brand and non-brand traffic are separated so results are clear.
Budgets are reviewed based on what actually produces revenue, not what “looks good” in the dashboard.

Then I follow the spend.

I cut waste from Search Partners and Display placements that sneak into Search campaigns. I review devices and time slots that burn budget with nothing to show for it. I read search terms for intent, not surface-level relevance.

In one account, thousands were spent on desktop and tablet traffic with zero conversions while mobile drove nearly all results. Reallocating that budget alone lifted performance by over 25 percent.

I also isolate high-spend keywords that quietly drain budget without producing leads. Every account has them. Removing or dialing these back often drops cost per lead dramatically within days.

Mid-audit, tracking gets verified.
A page view is not a lead.
Time on site is not a lead.
Real conversions are form submissions and phone calls that last long enough to matter.

If tracking is off, it gets fixed so decisions are based on reality, not guesses.

Quick wins come next: tighter negatives, proper location targeting, prioritizing converting devices and hours, and building out full ad assets. Every ad points to a landing page designed around one offer and one clear action.

2) Regain control of your advertising

Once the audit is done, the goal is simple: take control back from Google’s autopilot.

Auto-applied recommendations are disabled.
Optimization scores are ignored.
Every change is judged by whether it helps the business, not whether it pleases the platform.

Many accounts look “fine” on the surface but have automation quietly adjusting bids, adding keywords, or shifting budgets behind the scenes. Over time, this blurs data and drives costs up.

This phase is about cleaning that up and making sure every setting supports your goals in Seattle, not Google’s revenue targets. Once control is restored, the numbers start telling the truth again.

3) Campaign structure: simple on purpose

Good advertising management doesn’t mean complexity.

Campaign structure is built around budget size, search volume, and intent. A business spending $5K a month should not look like one spending $100K. Structure scales with results, not ego.

Accounts are rebuilt into a small number of focused campaigns with clear intent. Keywords are tight. Ads match what people are actually searching for. Proven performers are kept separate from tests so experiments never hurt what’s already working.

The goal is clarity.
An account that can be understood in minutes and optimized without guesswork.

Branded searches don’t compete with generic ones.
High-intent “call now” traffic doesn’t mix with research-based searches like pricing or reviews.

Campaigns grow methodically:
– Double down on what works
– Keep things compact until results justify expansion
– Feed winners and cut waste
– Avoid unnecessary complexity that drives up costs

Think of it like architecture. Build a strong foundation first, then scale upward. Clean structure survives Google’s learning phase far better than bloated setups.

4) Ongoing optimization: consistent, intentional work

Optimization focuses on three areas that move the needle: ads, keywords, and landing pages.

Ads:
Lead-based businesses don’t need full automation. Focused Search and Call campaigns provide control and higher-quality leads.

Keywords:
Every search term is reviewed. Winners stay. Junk gets blocked at the theme level so it doesn’t return. This steadily pushes budget toward real buying intent.

Landing pages:
Sending paid traffic to a generic website usually kills conversions. Dedicated landing pages are built to do one thing: generate action. Clear messaging, strong offers, and zero distractions.

When ads, keywords, landing pages, and offers align, Quality Scores rise, CPCs fall, and lead volume increases.

Weekly work includes:
– Search term reviews
– Negative keyword expansion
– Ad testing
– Budget reallocation
– Structured experiments on messaging and offers

Once enough data is collected, automated bidding is introduced strategically to scale results, not blindly.

5) Reporting: clear, honest, and useful

Reporting isn’t about flashy dashboards.

You get a live dashboard showing what actually matters: spend, leads, cost per lead, and calls. No padded numbers. No vanity metrics.

Each week, I send a short video walkthrough explaining performance, what changed, and why those decisions were made. You’ll always know what’s working, what isn’t, and how your Seattle advertising budget is being managed.

That’s real Google Ads management.

This Is Not for Everyone

I don’t sell miracles or overnight wins. Anyone who promises instant success with Google Ads advertising isn’t being honest.

If you’re expecting ads to magically save your business, we’re not a fit.
If your margins don’t work for the real cost of clicks in Seattle, I’ll tell you that upfront. No amount of clever ad management can fix a broken offer.

If your budget is small but your expectations are massive, I won’t sugarcoat it. When clicks cost $15, you’re not getting $10 leads. There’s no automation, AI, or “growth hack” that changes basic math.

Some advertising companies will promise fast results, perfect timelines, and dashboards that look great in presentations. That’s not how I operate. I focus on clear numbers, honest feedback, and disciplined management, even when the truth isn’t what people want to hear.

Not everyone actually wants reality. Some want reassurance more than results. But the ones who stay and build something real understand this: Google Ads advertising is not about hype. It’s about direction, control, and consistency.

If that’s what you’re looking for in Seattle, we’ll work well together.
If you want shortcuts, hype, or validation for bad ideas, there are plenty of places willing to take your money for that.

Common Questions About My Google Ads Management

What types of campaigns do you usually run?

I start with Search campaigns almost every time. That’s where intent lives. People are actively looking for what you offer, not scrolling past ads they’ll forget five seconds later.

Once Search is producing consistent leads and we have clean data, I’ll introduce Performance Max to scale what’s already working. Display or Demand Gen usually comes later and is mainly used for remarketing or staying visible to people who already visited your site.

In short: Search first for proof, then scale intelligently with broader advertising formats.

When should I expect results?

In most cases, meaningful results take about 90 days. That’s a realistic timeline for proper advertising management.

Here’s what typically happens:

Month one: Data collection. Clicks come in, some leads appear, and Google starts learning who converts.
Month two: Traffic quality improves, waste is reduced, and conversions become more consistent.
Month three: Performance stabilizes and results become more predictable.

The key is consistency. Cutting budgets too early or constantly changing direction resets the learning process and delays results.

Do you run experiments or A/B tests?

Yes, continuously.

Landing pages:
I test headlines, CTAs, layouts, images, and even small details like button styles. Pages are cloned and tested evenly so data decides what stays. Small changes can produce major lifts in conversion rate.

Ad messaging and offers:
Headlines and descriptions are tested using structured experiments. The goal isn’t just higher click-through rates, but lower cost per lead and stronger conversion quality.

Bidding strategies:
Manual and automated bidding methods are tested against each other in controlled splits so performance improves without risking what’s already working.

What do you count as a real conversion?

I don’t count fluff.

Page views and time on site are indicators, not results. A real conversion shows intent:

– A form submission
– A phone call lasting 30 to 60 seconds or longer
– A completed purchase

Everything is tracked through Google Tag Manager, with call tracking layered in so we can verify lead quality. If it doesn’t represent real business value, it doesn’t count.

Who writes the ad copy?

I do. Ad writing is part of full advertising management.

Every line is written to match your offer and speak directly to the audience you’re targeting. Nothing goes live without your approval. You’ll review headlines and descriptions before launch and can request changes anytime.

Do you build landing pages?

If your existing pages convert well, I’ll improve what’s already there.
If they don’t, I’ll build focused landing pages designed for one purpose: action.

No distractions. No clutter. Just clear messaging, a strong offer, and a single primary CTA. Landing pages are part of the setup process, not an extra upsell.

What’s the minimum budget to start?

For most businesses, a realistic starting point is around $2,000 per month.

Anything lower usually doesn’t give the advertising system enough data to learn and optimize properly. That’s when people assume Google Ads “doesn’t work,” when in reality the campaign never had enough fuel.

For broader markets like SaaS, B2B, or non-local advertising, budgets are higher, often $6,000 to $12,000+ per month, depending on competition and funnel complexity.

Local service businesses in Seattle can often see traction starting from $1,500 to $3,000 per month, since targeting is tighter and competition is geographically limited.

How does budget size affect campaign management?

With smaller budgets, management is extremely focused. We limit keywords, prioritize high intent, and move carefully. Results take longer, but the foundation is strong.

With larger budgets, there’s more room for testing and faster growth, but also more risk. Scaling too quickly can destroy performance, so increases are done gradually and intentionally.

Small budgets require patience.
Large budgets require structure and discipline.

What happens before ads go live?

Before launch, I review your offer, website, and competitors. Tracking is set up correctly, messaging is aligned, and campaign structure is finalized. Ads don’t go live until everything is ready to convert. That upfront work prevents weeks of wasted advertising spend later.

How do you make sure leads are high quality?

I don’t just count leads, I review them.

I listen to call recordings, check form submissions, and track which search terms produce real conversations. If leads aren’t turning into customers, I find out why and fix it at the keyword, ad, or landing page level.

The goal isn’t more leads. It’s better ones.

How often do we communicate?

You’ll get weekly or bi-weekly updates, usually through a short Loom video or message. I explain what changed, why it changed, and what’s next. You won’t be left guessing or chasing updates.

Who actually manages the account?

I do.

No outsourcing. No hand-offs. No junior account managers. The same person who audits, builds, writes, and optimizes your Seattle advertising campaigns is the one you communicate with.

How many clients do you work with at once?

I keep it intentionally small. I’d rather manage a limited number of accounts properly than juggle dozens and cut corners. I only take on businesses where I know the numbers can work and the fit is right.

Can you fix existing campaigns?

Yes, if they’re built on solid ground. I’ll keep what works and remove what doesn’t. If the foundation is broken, rebuilding is usually faster and cheaper than patching a bad setup.

What industries do you work with?

Mostly service-based businesses like home services, med spas, law firms, healthcare, and construction. I also work with eCommerce, SaaS, and real estate. The industry matters less than having a real offer and a serious intent to grow.

Can you connect ads to CRMs and track sales after the lead?

Yes. If you’re using tools like HubSpot, GoHighLevel, or Salesforce, I can connect them to your advertising data so we see which clicks turn into real revenue, not just form fills. That’s how smart Google Ads management works.

Client Industries & Niches