Google Ads Manager – Phoenix

Honest Google Ads Consulting – Even When the Answer Is “Don’t Spend”

One thing clients notice early when working with me: I don’t tell you what you want to hear.

I tell you what you need to hear.

As a Google Ads consultant, my responsibility isn’t to push spend it’s to help you make good decisions with your money. Sometimes that means scaling aggressively. Sometimes it means fixing tracking before spending another dollar. And sometimes it means saying Google Ads isn’t the right channel yet.

That honesty is the foundation of every long-term partnership I’ve built.

I come from an entrepreneurial background, not a sales floor. I understand cash flow, margins, and pressure. Every recommendation I make is filtered through one question:

“Will this realistically improve ROI?”

If the answer is unclear, we don’t do it.

10+ Years Inside Google Ads Accounts That Actually Matter

Over the last decade+, I’ve managed and audited:

• High-spend Google Ads accounts with complex structures

• Local service businesses competing in aggressive markets (including Phoenix)

• SaaS and B2B companies with long sales cycles

• E-commerce brands with tight margins

• Lead-generation businesses where every call matters

I’ve seen what works and more importantly, what silently wastes money.

This experience allows me to quickly identify:

• Structural issues killing Quality Score

• Campaign setups that look “busy” but don’t convert

• Tracking errors that lead to bad decisions

• Scaling attempts that collapse under poor fundamentals

I don’t experiment with your budget. I use tested frameworks, refined through years of real spend.

👉 If you want a second opinion on your account, request an audit

Google Ads Is Not “Set and Forget” – It’s a System

Successful Google Ads accounts are systems, not collections of keywords.

That system includes:

• Clear business objectives

• Proper conversion tracking

• Strong message-to-landing-page alignment

• Continuous optimization based on data

• Clean reporting you can actually understand

When one part breaks, performance suffers, no matter how “optimized” the ads look.

That’s why my work goes beyond PPC clicks. I combine Google Ads, Analytics, CRO, and tracking into a single performance framework.

This is especially important for competitive markets like Phoenix, where high CPCs punish sloppy setups fast.

Services I Offer

This is my core focus, and where most ROI gains come from.

Google Ads Account Setup (From Scratch)

If you’re starting fresh, I build accounts with scalability and efficiency in mind, not shortcuts.

The setup process includes:

• Industry and competitor research

• Full website and funnel analysis

• Understanding your target market and intent

• In-depth keyword research focused on commercial value

• Campaign and ad group structure built for Quality Score

• Compelling ad copy that matches user intent

• Smart bid strategies aligned with your goals

This is not a template setup. Every account is custom.

👉 Launching Google Ads in Phoenix or elsewhere? Let’s do it right from day one

Google Ads Account Audit (Existing Accounts)

If you’re already running ads but results feel underwhelming, an audit often reveals why.

My audits cover:

• Account structure and targeting logic

• Keyword intent mismatches

• Wasted spend and overlap

• Ad copy effectiveness

• Quality Score issues

• Conversion tracking accuracy

• Budget allocation problems

You’ll receive clear, actionable recommendations, not a 40-page PDF no one reads.

👉 Request a Google Ads audit

Conversion Tracking Setup & Optimization

Without proper tracking, Google Ads becomes guesswork.

I help set up and validate:

• Lead and purchase conversions

• Call tracking

• Form submissions

• Event tracking via Google Tag Manager

• Accurate attribution in Google Analytics

If your data is wrong, every optimization decision is wrong. Fixing this alone often improves performance before any ad changes.

Lower CPCs Through Quality Score & CTR Improvements

You don’t win Google Ads by bidding higher — you win by being more relevant.

I focus heavily on:

• Improving click-through rates (CTR)

• Tight keyword-to-ad relevance

• Landing page alignment

• Quality Score improvements

Lower CPCs mean:

• More clicks for the same budget

• More data to optimize faster

• Better ROI at scale

This is critical in high-competition cities like Phoenix, where inefficient accounts burn cash fast.

Ongoing Optimization & Performance Management

Google Ads performance is built over time.

Ongoing management includes:

• Search term analysis

• Bid adjustments

• Budget reallocation

• Ad testing and iteration

• Negative keyword expansion

• Conversion rate optimization insights

No autopilot. No “monthly touch-ups.” Just continuous improvement.

Transparent Reporting You Can Actually Understand

I believe clients should understand where their money goes.

You’ll get:

• Clear performance summaries

• Meaningful KPIs tied to business goals

• No vanity metrics or fluff

• Honest commentary on what’s working and what’s not

Whether you’re in Phoenix or anywhere else, you should always know how your ads are performing.

Google Analytics

Data only matters if it’s interpreted correctly.

I help with:

• Goal setup

• Funnel tracking

• Audience and segment creation

• Custom dashboards

• Behavioral analysis

This allows us to connect ad performance to real user behavior and revenue outcomes.

Google Tag Manager

Google Tag Manager is the backbone of modern tracking.

I use it to:

• Deploy tracking cleanly

• Reduce developer dependency

• Improve data accuracy

• Maintain flexibility as campaigns evolve

A properly configured GTM setup saves time, money, and frustration.

Looker Studio Dashboards

If you want visibility without complexity, Looker Studio delivers.

I create custom dashboards that show:

• Performance at a glance

• Trends over time

• Cost vs. results

• Channel comparisons

No digging. No confusion. Just clarity.

Who I Work Best With

I work best with:

• Business owners who care about ROI

• Companies tired of generic agency answers

• Teams who value transparency

• Founders who want a strategic partner, not a vendor

I’m happy to take on:

• Long-term partnerships

• Short-term projects

• Audits and consulting engagements

If you’re based in Phoenix, we can also discuss local market dynamics and competition specifics.

Why Clients Choose to Work With Me

• 10+ years of hands on google ads experience

• Honest, direct communication

• Strong understanding of business fundamentals

• Deep focus on ROI

• No outsourcing, no account handoffs

• Flexible enough for small budgets, experienced enough for large ones

I’m not trying to be the biggest agency. I’m focused on being effective.

Let’s See If We’re a Good Fit

• Not every business needs Google Ads. Not every consultant is the right fit.

  The first step is a conversation.

  👉 Request a strategy call
  👉 Ask for a Google Ads audit
  👉 See if Google Ads makes sense for your business

  If you’re serious about turning ad spend into revenue – whether you’re operating in Phoenix or beyond – let’s talk.

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